OEL WOMEN’S LINE CONTENT PROPOSAL

This proposal isn't just about showing Arc Flash Clothing—it's about crafting an experience that resonates with the spirit of the hard work, innovation, and style inherent in the OEL Women’s Line. Let's explore how we plan to visually narrate this journey, one that breaks away from the traditional way to show arc flash clothing.

 

LOCATION

In alignment with OEL's strategic direction to craft a women’s line that eschews traditional femininity, our creative proposal for the campaign advocates for a shooting locale that mirrors the rugged, authentic spirit of the industry itself. By opting for a setting that is inherently raw—characterized by its coarse textures, muted tones, and industrial ambiance—we aim to authentically reflect the ethos of OEL’s women’s collection. This approach not only distances the line from clichéd representations but also reinforces its legitimacy within the sector.

EXAMPLES:

ACTUAL SHOOT SPACE:

MEET THE DESIGNER

Our proposal includes a spotlight video and photography on the women's line designer, highlighting her collaboration with Asa of OEL. This feature will not only lend credibility to the collection by showcasing her expertise and thoughtful design approach but will also include a "meet the designer" segment. Here, we will explore her experience, the nature of her partnership with OEL, and her design philosophy for the women’s line. Additionally, we'll delve into the unique design elements of the OEL Women’s collection, with Asa discussing the integration of Gore-tex textiles, enhancing the narrative around functionality and style..

CATALOG

For the catalogue content, we advocate for the portability of our studio setup, suggesting we continue using the Gray backstop for shooting catalog items directly on location. This approach, proven effective in past shoots, optimizes our use of time, resources, and location dynamics, ensuring efficiency without compromising on quality.

 

APPROACH

INCITE proposes a comprehensive one-day shoot encompassing both video production and photography. The agenda would feature Asa and the designer discussing the rationale behind OEL's introduction of this new line, delving into the intricacies of the design, and emphasizing its comfort, functionality, and top-tier protective attributes. Following this, we would capture PR imagery of Asa and the designer. Concurrently, we would conduct lifestyle and product photography of the collection, all while capturing footage for a concise, powerful video that encapsulates the essence of the line.

DELIVERABLES

1. Collaborative Video with Asa and Designer:

  • Objective: Showcase the collaboration between Asa and the designer, highlighting their creative process, inspiration, and the unique aspects of the collection.

  • Format: Talking head video

  • Usage: Social media campaign launch, exclusive content for premium subscribers, or VIP event screenings.


2. Promotional Video for the Women’s Line:

  • Objective: Engage potential customers by visually representing the essence of the women's line, focusing on style, fit, and lifestyle scenarios.

  • Format:

    • Dynamic, fast-paced video .

    • Include short clips of product details and material close-ups.

  • Usage: Primarily for online platforms like Linkedin, YouTube, Website, Email campaign


3. Catalogue Photography Package:

  • Objective: Provide detailed, high-resolution images for print and digital catalogues that allow customers to see every detail of the products.

  • Components:

    • Full outfit photos with models or mannequins.

    • Close-up shots of fabrics, patterns, and unique design elements.

    • Lifestyle shots showing how pieces can be styled for different occasions.

  • Usage: For physical catalogues distributed at events or to subscribers, and for high-quality digital browsing on the website or in high-definition downloads.


4. Lifestyle Photography Package:

  • Objective: To create a narrative around the brand, showing how the clothes integrate into a work like settings, enhancing the brand's lifestyle appeal.

  • Components:

    • Images that suggest activities or moods associated with the brand's target demographic.

  • Usage: For social media posts, website lifestyle sections, blog features, or as background content in stores.


Additional Considerations:

  • Consistency: Ensure all visual elements are cohesive in style, lighting, and brand messaging..

  • Quality: All photography and videography should be of premium quality, possibly featuring renowned photographers or videographers to add value to the brand's image.

  • Rights and Usage: Clearly define rights for images/videos for various uses, ensuring all models or featured individuals sign release forms.

This refined package not only aims to deliver visually compelling content but also strategically positions each deliverable to maximize engagement, appeal to diverse audiences, and strengthen brand identity across all touchpoints.