ASHLEY SCHENKEIN SOCIAL MEDIA AD CREATION PROPOSAL

 

OPPORTUNITY

In May, we successfully built a comprehensive video clip library, perfectly positioning us to now harness this asset for enhancing Ashley Schenkein Jewelry Design's brand visibility and delivering targeted sales messages to both existing and potential clients.

Brand Awareness Video:

  • Completed: Ready to deploy.


Initial Ad Concepts: These are examples of potential campaigns we could develop.

  • Fall Collection Showcase: Highlight new designs tailored for fall events and fashion.

  • Pre-Holiday Engagement: Focus on the thrill of choosing the perfect jewelry gift as the festive season nears.

  • Holiday Engagement: Celebrate the joy and tradition of gifting jewelry during the holidays.

  • Holiday Party Ready: Feature jewelry that complements festive attire for holiday gatherings.

  • Last-Minute Gift Ideas: Present quick, impactful jewelry gift options for those last-minute holiday shoppers.

  • Permanent Jewelry Campaign:

    • Pre-Christmas: Generate excitement for our permanent jewelry offerings.

    • Post-Christmas: Leverage the period when gift cards are used and capitalize on post-holiday sales.

Strategic Advantage of Multiple Video Ads:

Opting for multiple video ads over a single advertisement provides benefits in understanding and adapting to market dynamics and consumer preferences over time:

  • A/B Testing: Directly compare various ad elements (content, messaging, duration, targeting) to ascertain what resonates most effectively with audiences.

  • Insight Generation: Gain deep insights into consumer behavior, allowing for strategic refinements.

  • Iterative Improvement: Continuously refine ad strategies based on real performance data, enhancing engagement and conversion rates.

  • Market Segmentation: Appeal to diverse market segments with tailored content, broadening your reach and deepening audience engagement.


This approach not only positions your brand for greater visibility but also ensures your marketing efforts are both dynamic and data-driven, optimizing your investment in advertising.

APPROACH

We will leverage your existing video clip library to create customized advertisements, ensuring each piece is tailored to resonate with your audience during specific campaign phases. Our approach includes:

  • Editing: We'll enhance your video content by adding targeted text overlays or voiceovers that align with each concept outlined above. This ensures that every ad communicates a clear and compelling message relevant to the campaign's intent.

  • Customization: Each advertisement will be meticulously crafted to highlight the unique selling propositions of Ashley Schenkein's designs. This customization will not only reflect the thematic essence of each campaign (e.g., holiday gifting, fall collections) but also emphasize why your jewelry stands out in the market, thereby reinforcing brand identity and appeal.

This strategic use of your video assets will maximize the effectiveness of our advertising efforts, ensuring that each ad is not just visually appealing but also message-driven and aligned with your brand's narrative.

 

EXAMPLE

AD Example.

 

PACKAGES & DELIVERABLES

  • ONE SOCIAL AD: $150

  • THREE SOCIAL ADS: $400

  • FIVE SOCIAL ADS: $550

  • TEN SOCIAL ADS: $950

Additional Considerations:


  • Consistency: All ads will maintain a cohesive aesthetic, ensuring uniformity in style, lighting, and messaging that aligns with your brand's visual identity. This consistency fosters brand recognition and trust among your audience.

  • Quality: Our commitment to quality means employing top-tier photography and videography. We may collaborate with acclaimed photographers or videographers to elevate the visual narrative, thereby enhancing the perceived value of Ashley Schenkein's brand.

  • Rights and Usage: We will clearly define the rights for all images and videos produced. This includes obtaining signed release forms from all models or individuals featured, ensuring legal protection and versatile usage rights for your marketing efforts.

  • Strategic Tailoring: Each ad will be crafted not just for visual impact but tailored to engage specific audience segments. This strategic approach will maximize reach and engagement across various demographics, ensuring each ad contributes uniquely to your brand's narrative.


This refined approach in our packages and deliverables ensures that every piece of content not only meets but exceeds expectations in quality, strategic impact, and legal clarity, positioning Ashley Schenkein Jewelry Design for success across all marketing avenues.