StackRank
Getting your brand out there is the first step in generating new clients. Pushing to make sure your brand is "sticky" in the viewer's mind is at the top of the list in brand content. For this piece, our client had an idea for a cheeky video. Drawing their vision out from writing to casting and finally production to accomplish Stack Rank's goals was very "inciting." Get it? Inciting... Okay, I'll move on now. I would love to hear your thoughts on this video, and of course, check out Stack Rank, great product, and people.
We want to INCITE you.
Humans have always told stories. Since the beginning of time we've learned our history, morals, ethics, and beliefs through stories. Simply, we’ve learned how to live through story, make sense of our lives through story.
We all have our favorite stories that we love to tell, those stories ready to go in a moment’s notice. There’s always a purpose we’re trying to communicate with these stories--whether we want to make someone laugh, cry, or feel what we felt when we lived the experience. Ultimately, we always want to draw people closer through the telling of these stories.
In business the same rules apply. Story is what drives your message. It inspires your audience to engage while leaving them hungry for more.
This is why INCITE exists: we are storytellers. We love nothing more than telling stories--not just for ritual’s sake, but to draw people in. We’re obsessive about the look, feel, shape, color, sound, and light of every piece that goes into a brand story-- and the art of telling that story.
We’re here to curate an experience where your business crafts and learns to tell its story. There are a lot of tools to aid in the telling of story: copywriting, photography, video production, web design, and social media, to name a few. And most of the time, a great brand story involves all of these elements
Storytelling is what drives business.
Why? Because humans have always communicated with stories. At the end of the day, business (B2B or B2C) has always been person to person.
In today’s business climate you have to tell your story in all markets, all platforms, all the time. We call this omni-channel marketing—which simply means that you need to tell your story consistently across all of your platforms (Linkedin, Facebook, Instagram, YouTube, Web, Google.) Any place where your audience can be found, you need to be there--reminding them of who and what you are, while also showing them how your story is evolving. Tell them which products you are developing, how your services are maturing, and which new markets you are serving.
“INCITE does absolutely stellar work.
They balance creativity and integrity in perfect harmony and not once did I ever feel they didn't have my best interest at heart while working on various projects together. Highly recommended”
-Franko Vatterott (Human Interest Group)
Sell experiences, not features.
Think about what you buy, what you consume, or how you spend your time. You make your decisions because you want to be a part of something, feel something, or be something. You don’t start by comparing features on spreadsheets, you buy the product based on the life it will offer. Sell them that life. Sell them that experience.
Live out the full potential of your brand by telling the story it deserves.
INCITE Productions
How can we serve you?